"...What the fuck? I mean, what the fucking fuck?..." -- P.J. O'Rourke
It's been an educational week at the shop. We loaded up on lots of classic bar food for parade time, anticipating a crush of Fizzy Yellow Beer drinkers wanting to wolf down jalapeno poppers, hot dogs, mini-tacos and any other fried junk we could shovel at them. Hasn't happened. Well, there have been a few. But it became pretty clear right quick most folks want the normal menu -- the duck, the redfish and other more creative stuff. They're willing to pay for it and they're willing to wait for it. The big parade weekend is yet to come, so all this might change and I'm glad we've loaded up on all this extra stuff. But we don't have to default to it nearly as fast as I thought we would. It's a compliment to us as chefs but, more important, to our customers and to the pub itself. It's yet another of the week's nice surprises. We're getting plenty of first-timers who have heard about or seen on the Internet about the more unusual things the place is doing and that's what they want and expect. Finally!
We're working with some new stuff for a new menu to bring out after Carnival is over. We've already dropped a couple of items and will be adding at least one new sandwich and one new burger. Some of the apps will also be changing. It crosses my mind to follow the higher-end places and change things seasonally. It's something we do anyway on an informal basis, but we might want to make it more of An Event. The pub is doing it with their beers and we've had nearly a year to experiment with various ideas and presentations in the kitchen. I guess I feel a little like Orville Wright -- "Good God, Wilbur! Not only does it fly -- but we can make it fly higher and longer and faster!" That's not a real quote, by the way. But it's kinda how I feel these days.
All that said, success is 90% Being There. That's going to be a tough roll for the coming week or two. Not only is there the parade schedule, but we've got a private party to cater on Lundi Gras. Then there's a breakfast for first responders on Ash Wednesday, meaning Kimmie and I have to get up very early the morning AFTER Mardi Gras and get to it. I'm really looking forward to this in a lot of ways -- but it'll be at the end of a week's worth of pushing it pretty hard and then we'll have to push into the next week without a break.
...so it's gonna be a challenge. But to borrow a line from B.B. King, I'm paying the cost to be the boss. I can't imagine living any other way. It's glorious.
